Practical OKR Examples for Effective Company Goals
An effective approach to manage a company’s OKRs is to have a firm set of corporate objectives. This is then cascaded to departmental OKRs, as well as individual OKRs. If you’re unsure on how to write your OKRs, check the OKR examples to see what a proper OKR looks like for a company or a department.
Company - OKR Examples
Make sure your company’s OKRs are meet by reviewing your CEO’s goals and linking them to your goals as a team. These goals should ensure that your entire company is maximizing its potential and always getting better, which is the central idea behind OKRs. Here are OKR examples for company:
Company Target – OKR Example
OBJECTIVE: Achieve target annual revenue / profit record
Key Result 1: Hit quarterly revenue of over _____
Key Result 2: Increase gross profit from __% to __%
Key Result 3: Expand company’s market to _ countries / areas
Customer Satisfaction – OKR Example
OBJECTIVE: Improve customer satisfaction
Key Result 1: Get at least 70% customers satisfaction
Key Result 2: Receive 1000 survey feedback from annual satisfaction survey
Key Result 3: Customer rating 8 over 1
Employee Engagement – OKR Example
OBJECTIVE: Improve internal employee engagement
Key Result 1: To have weekly progress reporting meeting every Friday
Key Result 2: Understand the needs of work culture improve of at least 20 employees
Key Result 3: Achieve 5.0 satisfaction score weekly among employee
Product / Service – OKR Example
OBJECTIVE: Launch an updated and successful version of product / service
Key Result 1: Achieve 1000 new signups
Key Result 2: Reach the sign-up ratio of over 30%
Key Result 3: Reach the trial ratio of over 40%
Product Features – OKR Example
OBJECTIVE: Make the product user friendly and understand user’s thought about it
Key Result 1: To conduct 50 email or phone feedback by the sales team
Key Result 2: To conduct 50 email or phone feedback by the support team
Key Result 3: To conduct 30 web-based trial sessions for current and new users by design team
Company Recurring Revenue – OKR Example
OBJECTIVE: Increase the recurring revenues
Key Result 1: Monthly fixed revenue of RM___
Key Result 2: Increase of monthly subscriptions to __%
Key Result 3: Achieve __% of annual renewal
Product Improvement – OKR Example
OBJECTIVE: Overall improvement and be excellent
Key Result 1: Conduct weekly brainstorm meeting to review every individual work progress
Key Result 2: Understand the possible key competitors that related to product
Key Result 3: To have company improvement events in a list
Targeted Market – OKR Example
OBJECTIVE: Analyze and deeply understand about the targeted market
Key Result 1: Conduct at least 50 survey from target audience monthly
Key Result 2: To conduct 30 user-testing sessions every month
Key Result 3: Research about the current market and update monthly
Sales and Marketing - OKR Examples
Product Information – OKR Example
OBJECTIVE: Make the information of the product and presentation content clear and concise
Key Result 1: Check and test the information several times to confirm user able to understand
Key Result 2: Prepare & plan well for every presentation
Key Result 3: Receive 100 survey answers annually about product users experience
Marketing Metrics – OKR Example
OBJECTIVE: Achieve important marketing metrics of the company
Key Result 1: 150000 website visitors per month
Key Result 2: 2000 signups in Q2
Key Result 3: 8000 trials in Q2
Marketing Newsletter – OKR Example
OBJECTIVE: Implementation success for starting newsletter
Key Result 1: Get the sales team members to contribute contents for next 3 months
Key Result 2: Grow subscriber base at least 5% per week, getting to 30000 readers
Key Result 3: Increase the CTR% to above industry average 2.5%
Website Content – OKR Example
OBJECTIVE: Start external user feedback for website content
Key Result 1: Interview 20 external editors to receive feedback
Key Result 2: Conduct 30 telephone content testing & interview sessions with users
Key Result 3: Start an online survey with min 500 answers to rate our various
Marketing Content & Distribution – OKR Example
OBJECTIVE: Improve marketing content and distribution
Key Result 1: Implement 5 new channels to post articles
Key Result 2: Get 10 ideas from reading 1h of online marketing materials a day
Key Result 3: 2 tests from a product review site for paid promotion
Customers Behavior – OKR Example
OBJECTIVE: Understand our customers and analyze their behavior
Key Result 1: Conduct 10 online client surveys and analyze the results
Key Result 2: Map our customer journey to identify customer buying decision
Key Result 3: Analyze all marketing channels and generate 8 improvement plan
Brand Awareness – OKR Example
OBJECTIVE: Improve brand awareness
Key Result 1: Collaborate with 10 industry influencers in marketing event
Key Result 2: Boost brand recognition by 20%
Key Result 3: Growing social media like YouTube subscription & Facebook following by 20%
Marketing Funnel – OKR Example
OBJECTIVE: Optimize marketing funnel to improve MQL
Key Result 1: Develop 5 inbound campaigns per month
Key Result 2: Test 10 lead capture ideas
Key Result 3: Grow email newsletter signup rates by 20%
Finance and Accounting - OKR Examples
Annual Budgeting & Business Planning – OKR Example
OBJECTIVE: Improve annual budgeting and business planning
Key Result 1: Train 6 division managers for the business planning session
Key Result 2: Have each project sales manager to use DoerHRM metric dashboards
Key Result 3: Close the business budgeting by 30th Nov
Annual Budgeting – OKR Example
OBJECTIVE: Improve annual budgeting
Key Result 1: To have close communicate with each division manager
Key Result 2: Have a daily/weekly planning session
Key Result 3: To close every final budget on every last day of each month
New Capital – OKR Example
OBJECTIVE: Able to raise new capital for company growth
Key Result 1: To get at least 1 minute calls meeting
Key Result 2: Outreach of 50 VCs and seeds funds in email
Key Result 3: To close an investment round with the minimum of __
Process of Annual Budgeting – OKR Example
OBJECTIVE: Improve the process of annual budgeting
Key Result 1: Always checkup the progress with the Chief Executive Officer
Key Result 2: Make sure to review everyone’s budget proposal once in the mid
Key Result 3: Final budget should have finalize before the end of each month
Process of Financial Reporting – OKR Example
OBJECTIVE: Improve the process of financial reporting
Key Result 1: Always ensure the financial report is clean and clear
Key Result 2: Bookkeeper should always update and check on the report
Key Result 3: Implement the quick access version for financial updating
Financial Manager - OKR Examples
(Financial Manager) Annual Budgeting & Business Planning – OKR Example
OBJECTIVE: Improve annual budgeting and business planning as a Financial Manager
Key Result 1: To identify 50 potential prospects
Key Result 2: Analyze 5 possible touch point through personalized messages
Key Result 3: Identify at least 10 insights of customer experience through communicate and link with prospects
Revenues Record & Profitability – OKR Example
OBJECTIVE: Increase revenues record and profitability
Key Result 1: To achieve quarterly ___ revenue
Key Result 2: To expand sales and market in _ new countries
Key Result 3: Increase gross profit margin from __% to __%
Recurring Revenues – OKR Example
OBJECTIVE: Increase recurring revenues
Key Result 1: To reach recurring revenue of RM___ monthly
Key Result 2: To increase annual renewals rate to __%
Production - OKR Examples
Product Development System – OKR Example
OBJECTIVE: Implement 360-degree product development system
Key Result 1: Assign respective responsibility to sales, marketing, and R & D departments
Key Result 2: Establish input/output management process for sales, marketing and R & D
Key Result 3: Integrate user testing into all activities during product R & D
Main Product – OKR Example
OBJECTIVE: Launch a new version of the main product
Key Result 1: At least of ___ news signup users
Key Result 2: Sign-up ratio at over __%
Key Result 3: Sign-up ratio of trial version over __ %
New Product – OKR Example
OBJECTIVE: Able to develop a new vision of the new product
Key Result 1: Achieve usability score rate of 7/10
Key Result 2: Internal customer feedback at 10/10
Key Result 3: To get __ initial feedback from prospective customers
Product Users & Non-Users – OKR Example
OBJECTIVE: Identify the thoughts of users and non-users
Key Result 1: The sales team conduct about __ phone interviews
Key Result 2: The sales team conduct about __email interviews
Key Result 3: Receive a total of __ feedbacks from internal users every half year
Product Trial Version – OKR Example
OBJECTIVE: High activate trial version of product
Key Result 1: Conduct at least __ face-to-face interview sessions upon trial version
Key Result 2: Conduct at least __phone interview sessions of trial version
Key Result 3: Conduct at least __messaging/email interview sessions of trial version
Product Manager - OKR Examples
(Product Manager) Product Development System – OKR Example
OBJECTIVE: Implement 360-degree product development system
Key Result 1: Assign respective responsibility to sales, marketing, and R & D departments
Key Result 2: Establish input/output management process for sales, marketing and R & D
Key Result 3: Integrate user testing into all activities during product R & D
Key Result 4: Integrate user Beta testing into first 3 month of pre-launch period
(Product Manager) Main Product – OKR Example
OBJECTIVE: Launch a new version of the main product
Key Result 1: At least of ___ news signup users
Key Result 2: Sign-up ratio at over __%
Key Result 3: Sign-up ratio of trial version over __ %
(Product Manager) Product Users & Non-Users – OKR Example
OBJECTIVE: Identify the thoughts of users and non-users
Key Result 1: The sales team conduct about __ phone interviews
Key Result 2: The sales team conduct about __email interviews
Key Result 3: Receive a total of __ feedbacks from internal users every half year
Human Resources - OKR Examples
Employee Training – OKR Example
OBJECTIVE: Well trained & on-board with OKRs & configure DoerHRM
Key Result 1: Selected Key persons are trained by DoerHRM’s coach
Key Result 2: To start the Alignment, and Engagement with OKRs in the company
Key Result 3: Study the DoerHRM OKR Samples & Implementation Checklist
Recruitment Campaign – OKR Example
OBJECTIVE: Recruitment campaign for sales engineer position
Key Result 1: Redesign company careers and jobs website section
Key Result 2: Conduct career seminars in 5 universities in Kuala Lumpur
Key Result 3: To post ads at Jobstreet to collect 200 potential new candidates
Company Culture & Value – OKR Example
OBJECTIVE: Define and promote company culture and values
Key Result 1: Survey all employees on company values with min 80% response rate
Key Result 2: With 6 well mixed teams, to brainstorm and to redefine company culture
Key Result 3: Promote company values in the office
Employee Satisfaction – OKR Example
OBJECTIVE: Improve front-desk’s job satisfaction work
Key Result 1: Reduce complaints and negative feedback per quarter from 20 to 5
Key Result 2: Increase positive feedback from 5 to 20 per quarter
Key Result 3: Improve employee satisfaction rating from 6.5 to 8.5
Employee Self-Improvement – OKR Example
OBJECTIVE: Self-improvement to become a better business administrator
Key Result 1: Take 3 online video courses on being a good business administrator
Key Result 2: Read and share daily on topics related to customer success in the office
Key Result 3: Weekly Survey among colleagues to evaluate areas of improvement
Quality of HR Team – OKR Example
OBJECTIVE: Improve the quality of our HR team’s work
Key Result 1: Hire one new HR assistance
Key Result 2: Prepare hiring guidelines for the Jobstreet ads
Key Result 3: Organize 3 trainings / week for HR department
Employee Training Program – OKR Example
OBJECTIVE: Review and launch internal employee Training Program
Key Result 1: Evaluate the effectiveness of the training program quarterly
Key Result 2: Identify 10 training program and start to train the trainers
Key Result 3: Join an external HR group and research how they do internal training
Sales Training – OKR Example
OBJECTIVE: Sales training needs assessment and monitor training programs
Key Result 1: Online survey feedback from sales training activities
Key Result 2: Organize 3 training sessions for the sales team from all 6 divisions
Key Result 3: Track the next 3 months sales performance after the training
Administrative & Operations - OKR Examples
Document Management – OKR Example
OBJECTIVE: Improve internal document management
Key Result 1: Implement Google Drive as new document sharing platform
Key Result 2: 6 teams are to create directory structure for documents respectively
Key Result 3: Move 60% of existing % of documents from file servers to Google Drive
Document Management Procedures – OKR Example
OBJECTIVE: Improve document and reporting management procedures
Key Result 1: Implement Mailchimp CRM system to track incoming inquiries
Key Result 2: Implement DoerHRM reporting system for better tracking of work progress
Key Result 3: Initiate a monthly office updates to all employee
Office Environment – OKR Example
OBJECTIVE: Transform the office so that employee love to come to work
Key Result 1: Meeting for feedback from all employees for ideas to improve
Key Result 2: Organize quarterly sport club events to involve everyone
Key Result 3: Organize monthly birthday food and drinks in the office
OKRs Implementation – OKR Example
OBJECTIVE: Successful implementation of OKRs with DoerHRM
Key Result 1: Hand-on training of OKRs and DoerHRM software
Key Result 2: All the 6 team members keeps their forms up to date at all times
Key Result 3: Weekly (PPP) Problem, Progress & Planning & OKR meeting is started
Receptionist Satisfaction – OKR Example
OBJECTIVE: Improve the satisfaction of being receptionist
Key Result 1: Increase of positive feedback and appraisal from _ to _
Key Result 2: Decrease of negative feedback or complaints from _ to _
Key Result 3: Advance the user satisfaction rate from _ to _
Employee Professional Development – OKR Example
OBJECTIVE: Advance self-ability and personality to become a professional administrative
Key Result 1: Self-study of some courses to help improve the soft skills needed to be a good administrative
Key Result 2: Go through some of the article related to the success of being a confident and professional front desk
Key Result 3: To get internal customer/colleague’s feedback on improvement in work
New Product Vision – OKR Example
OBJECTIVE: Able to develop a new vision of the new product
Key Result 1: Achieve usability score rate of 7/10
Key Result 2: Internal customer feedback at 10/10
Key Result 3: To get __ initial feedback from prospective customers
Product Users and Non-Users – OKR Example
OBJECTIVE: Identify the thoughts of users and non-users
Key Result 1: The sales team conduct about __ phone interviews
Key Result 2: The sales team conduct about __email interviews
Key Result 3: Receive a total of __ feedbacks from internal users every half year
Top Management / Leadership - OKR Examples
Company Growth – OKR Example
OBJECTIVE: Able to raise new capital for company growth
Key Result 1: To get at least 1 minute calls meeting
Key Result 2: Outreach of 50 VCs and seeds funds in email
Key Result 3: To close an investment round with the minimum of __
Overall Improvement – OKR Example
OBJECTIVE: Overall improvement and be excellent
Key Result 1: Conduct weekly brainstorm meeting to review every individual work progress
Key Result 2: Understand the possible key competitors that related to product
Key Result 3: To have company improvement events in a list
OKRs Usage – OKR Example
OBJECTIVE: Implement the regular usage of OKR and DoerHRM
Key Result 1: To make sure every employee keep their progress up to date
Key Result 2: Receive regular feedback from all users weekly
Key Result 3: Able to conduct a meeting on introducing the OKRs and DoerHRM
Corporate Global Business – OKR Example
Objective: Grow the corporate global business
Key Result 1: To hit company global sales target of __
Key Result 2: To increase company average deal size into __%
Key Result 3: Hitting 100% company sales growth increase year-to-year
Customer Satisfaction – OKR Example
OBJECTIVE: Improve customer satisfaction
Key Result 1: Get at least 70% customers satisfaction
Key Result 2: Receive 1000 survey feedback from annual satisfaction survey
Key Result 3: Customer rating 8 over 10
OKRs Implementation – OKR Example
OBJECTIVE: Successful implementation of OKRs with DoerHRM
Key Result 1: Hand-on training of OKRs and DoerHRM software
Key Result 2: Weekly (PPP) Problem, Progress & Planning & OKR meeting is started
Key Result 3: Familiar with application of OKR and DoerHRM features and functions
Office Environment – OKR Example
OBJECTIVE: Transform the office so that employee love to come to work
Key Result 1: Meeting for feedback from all employees for ideas to improve
Key Result 2: Organize quarterly sport club events to involve everyone
Key Result 3: Organize monthly birthday food and drinks in the office
Employee Training Program – OKR Example
OBJECTIVE: Review and launch internal employee Training Program
Key Result 1: Identify 10 training program and start to train the trainers
Key Result 2: Evaluate the effectiveness of the training program quarterly
Key Result 3: Survey 6 team leaders on their training needs and what is lacking
Customer Service - OKR Examples
Customers Retention – OKR Example
OBJECTIVE: Keep our customers up to date with product updates
Key Result 1: Sending 3 product update newsletters to customers
Key Result 2: Write 4 blog articles/month on new product features
Key Result 3: Review 100% product user experience once every quarter
Customer Feedback – OKR Example
OBJECTIVE: Gather customer feedback on product changes
Key Result 1: Conduct 15 interviews with existing customers for feedback
Key Result 2: Listen in to 20 customer service calls for clue
Key Result 3: Conduct 10 sampling surveys on customer satisfaction from 100 customers
Customers Behavior – OKR Example
OBJECTIVE: Understand our customers and analyze their behavior
Key Result 1: Analyze all marketing channels and generate 8 improvement plan
Key Result 2: Map our customer journey to identify customer buying decision
Key Result 3: Conduct 10 online client surveys and analyze the results
Customer Satisfaction – OKR Example
OBJECTIVE: Research and improve customer satisfaction
Key Result 1: Achieve or exceed the Net Promoter Score over __
Key Result 2: Get ___survey feedback of the annual satisfaction rate
Key Result 3: To have a clear action plan on the improvements quarterly
Support Team – OKR Example
OBJECTIVE: Support team should have help to improve satisfaction
Key Result 1: Increase of positive feedback and appraisal from _ to _
Key Result 2: Decrease of negative feedback or complaints from _ to _
Key Result 3: Advance the user satisfaction rate from _ to _
Design / Technology / Engineering - OKR Examples
Design Team – OKR Example
OBJECTIVE: Promote company as the best employer for design team
Key Result 1: Joining 1 external design competitions quarterly
Key Result 2: Publish 1 open source design quarterly and reward the team
Key Result 3: Organize 1 designer meet-ups party in the office quarterly
Landing Page – OKR Example
OBJECTIVE: Launch a new landing page that “Wow” a visiting customer
Key Result 1: Survey 20 user opinions and identify “user experience” issues
Key Result 2: Design new website with animations, attractions and new graphic
Key Result 3: To start 10 prototype user-testing on every web page
Design Driven Company – OKR Example
OBJECTIVE: Voted as a design driven company by the industry
Key Result 1: Form a design enthusiastic team to organize latest designing tools and software
Key Result 2: Allocate 5% budget from revenue for online accounts & designing software
Key Result 3: Recruit a top class designer to be on board of company director
Sales & Marketing Support – OKR Example
OBJECTIVE: Support sales and marketing success
Key Result 1: Produce 8 product catalogue per month
Key Result 2: Create 2 marketing videos for Facebook marketing campaign
Key Result 3: Produce 1 education e-books with case studies, and OKRs samples
Data Security System – OKR Example
OBJECTIVE: Review and improve data security system
Key Result 1: Ensure 100% Implementation of application and data backup policies
Key Result 2: Research and review security policies of 3 leading companies in the industry
Key Result 3: Deploy in Microsoft Azure to help guarantee 99.9% uptime
Design Team Work Environment – OKR Example
OBJECTIVE: Make it the best place to work in a design team
Key Result 1: To attend at least 3 design competitions
Key Result 2: Successfully publish 2 design publicly
Key Result 3: To conduct at least 1 meeting between designers monthly
Training / Education - OKR Examples
Employee Academy – OKR Example
OBJECTIVE: Create an academy of the internal employee
Key Result 1: Understand the need and gaps in between all team leaders through survey
Key Result 2: Analyze at least _ training modules and come out with creative content of each
Key Result 3: Research and understand how the other companies educate their internal employee
