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Top 5 KPIs You Will See In A CEO’s Dashboard

The KPI or key performance indicator is an easy way of tracking and measuring the areas of businesses as it gives a quick overview of the insights and data that can be analyzed easily for further decisions.

There are various KPI for different domains but as a CEO it is important to know about almost every domain for holistic information to make decisions.

Net profits and sources

Profits are the ground of every business and the cash flow ensures the continuation of the business. The net profits are the profits generated from different sources excluding the amount invested in it at the initial stage.

It is important to track the net profits to get clear data on the income sources and how much profits they are generating. The analysis helps business owners in knowing the sources of their income and how the business is performing.

The net profits calculations help the leaders to understand more about the profits and also where it could be used to get the most out of it. It is the value that indicates the profitability of the business or the efforts that are being asserted to achieve the targets and for smooth-running business.

This will indicate the proper functioning and performance of the business as growth bring profits. This will also be helpful in planning the budgets based on the past data which will help the business to get investment insights for growth.


The most important element of any business is the expenses, many business leaders are confused about it and end up with a shortage of capital. It is an important indicator as it will help in keeping the track of the costs a business requires. Most of the businesses fail due to unknown or unrecorded expenses that resulted in running out of funds.

Due to the misperception some business owners have about expenses, it is important for business owners to learn how to track an expense so that it can help them know more about their company.

They should always set a limit to the monthly expenses which will help in keeping control over the company’s budget so that capital or funds does not become a barrier to the growth of the business.

This indicates and helps businesses in building strategies to cut the huge and unnecessary expenses that may not contribute much to the growth of the company. The controlling of expenses could help businesses to save capital for better investments, emergencies or other opportunities for the growth of company. By keeping an eye on the company expenses, business owners can make better decision as they will only spend on things that can bring the best returns.

Progress towards targets

Progress towards the target is the KPI that plays an important role for every leader of the business to measure the growth and performance.

It is the most important factor considered by every business for their measuring of growth. That is why business owners set targets every year to be achieved no matter for sales, marketing, customer, production or other aspects. These aspects define the growth of an organization as every aspects act as a contributor to the success of a company.

Besides, targets provide the direction of work needs to be done and where the business should head towards. These small targets are the steps behind each big projects which is why it is very important to track the progress of each targets.

This helps in making a crucial decision quickly and comparing the scenarios of planned expected results from the goal and the actual results achieved for the targets. This helps in getting useful insights about goals and estimations of work for the future.

Revenue per employee

Revenue per employee act as an important role for the tracking of employees’ productivity and performance. It indicates how much revenue a particular employee is bringing to the organization. In other words, it could be said as the return on investment as salary is the investment and revenue is the return on it.

This indicator gives an overview of the organizational performance to the leader and by tracking the revenue per employee, it can help business owners in making plans and strategies to improve the company’s growth.

This also helps in knowing the worth of an employee and act as an indicator to alert the leader whether or not they should readjust the employee’s job scope or replace them as results are continuously not observed.

It also gives an overview of the strengths and weaknesses of the employees which could be used to improve and grow the company. This allows leaders to make various adjustments that need to be done to improve the productivity of the team and get the maximum capacity of results from the employees.

Customer satisfaction

Customer satisfaction is the goal of every organization as it is always said that customer is the king. They are the ones who purchase the product where businesses generate profits from and if the organization fails to satisfy their customer or meet their requirements it will be difficult for them to generate profits.

By analyzing the customer satisfaction rate, leaders are able to understand the overall performance of the product and the quality of their customer service. They can also understand their customers better when they pay attention to their customer satisfaction rate.

This data helps in improving the product or service to meet the requirements of the consumer as it is also important to develop the product over time to clear different problems faced by consumers.

Customer satisfaction is the peak priority and through this data, businesses will have the goal to always work on and be responsible for the product and service provided.

This becomes the greatest strength of the organization; the big industry leaders are always concerned about their consumers so that they are satisfied and will continuously support their product.


Measuring KPIs carefully and systematically can ensure highly productive working culture and while helping business owners to make correct decisions whenever needed. Hence, business owners should always be aware of these 5 key KPIs in your company to ensure long term growth and success of your business.

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How to build

winning teams with KPI?

Hey, I’m Shone Fone Ng. I’m determined to make a business grow. My only question is, will it be yours?


About Shone Fone

Shone Fone is a Serial Entrepreneur for 10 SMEs since 1997, businesses ranging from equipment supply, manufacturing, equipment maintenance and ISO 17025 calibration service, HRM software development and training. He also an award winning entrepreneur of Asia Pacific Top Excellence Brand – Book of The TOP Recognition.

Free eBook - The KPI & OKR Strategy to Grow Business Quickly

How to build

winning teams with KPI?

Hey, I’m Shone Fone Ng. I’m determined to make a business grow. My only question is, will it be yours?

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